During the product software evaluation phase it is pertinent
to gather feedback on the users perceptions and experiences and if they meet
the user experience goals. Usability testing and experiments using field studies,
cognitive walkthroughs, heuristics evaluation, and pluralistic walkthrough are some
of the commonly used methods.
This article by “UX movement”, discusses on why Apple’s
evaluators do not seek solutions or product improvements from the end users but
should only use evaluation to ascertain what works or does not work.
Apple the lifestyle computer company, uses an evaluation approach
that seems to not pay much heed to end users suggestions on how to improve the
usability of the software.
It’s really hard to design products by focus groups. A lot of
times, people don’t know what they want until you show it to them.
– Steve Jobs
– Steve Jobs
According to Apple’s former CEO Steve Jobs, people
themselves are not sure of what they exactly need and hence are not in the best
position to provide solutions. Instead users are more useful for pointing out
potential problems in the software. It is the job of the designer to come up
with solutions to improve the user experience.
Website: UX
movement
http://uxmovement.com/thinking/interpretation-of-a-steve-jobs-quote/
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