Topic 5: Research paper and technical report that discuss design considerations for social media platforms

Social media? Get serious! Understanding the functional building blocks of social media

This research paper from Segal Graduate school of Business gives a good background of how to design a social media platform. It explains the basic building blocks of social media which need to be considered before designing a social media. It has identified Identity, Conversations, Sharing, Presence, Relationships, Reputation and Groups as the seven building blocks. Further they explain these using the Social media such as Facebook, LinkedIn, YouTube, and Foursquare. In addition to this, they have framed out guidelines how strategies can be developed for Social media. (He and Chu 2011)

He, J. and W. W. Chu (2011). Design Considerations for a Social Network-Based Recommendation System (SNRS). Community-Built Databases, Springer: 73-106.

Design Considerations for a Social Network-Based Recommendation System (SNRS)

This technical paper from University of California, Los Angeles has explained in detail on how to design a Social Network based recommendation system. As social networking is most prevalent, it is natural to design for such recommendation system, hence this paper was chosen for this blog entry. They have used data from real social media for experimenting and have explained the experiment in detail. They have also presented architecture for such recommendation system. Additionally, they have given how semantics in social networking can be helpful for designing such system (Kietzmann, Hermkens et al. 2011)

               

Kietzmann, J. H., K. Hermkens, et al. (2011). "Social media? Get serious! Understanding the functional building blocks of social media." Business horizons 54(3): 241-251.